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Warbyparker.com SEO audit

Warbyparker.com scores 56/100 — real, fixable SEO issues turned up across the 12 checks. Nothing exotic; the kind of misses that cap a site's rankings until someone goes through and clears them. The breakdown below shows what's failing and why it matters.

SEO Audit Report

https://warbyparker.com

Completed 27 April 2026 at 04:18 UTC

56 / 100

Needs Improvement

6

Checks passed

6

Issues found

12

Total checks

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Priority Fixes

1

Title Tag

Title is too short (12 chars). Aim for 50–60 characters.

Your page title appears in search results and browser tabs. It should be 50–60 characters and include your primary keyword.

Score: 40
2

Meta Description

Meta description is too short (12 chars). Aim for 150–160 characters.

The meta description is the snippet shown in search results. Aim for 150–160 characters with a clear call to action.

Score: 40
3

XML Sitemap

Create an XML sitemap and submit it to Google Search Console.

An XML sitemap helps search engines discover all your pages, especially new or deep content.

Score: 0

All Checks

HTTPS / SSL 100

HTTPS is a confirmed Google ranking signal and builds trust with visitors.

Mobile Friendly 100

Over 60% of searches happen on mobile. Google uses mobile-first indexing.

Title Tag 40
Title is too short (12 chars). Aim for 50–60 characters.

Your page title appears in search results and browser tabs. It should be 50–60 characters and include your primary keyword.

Title:
Warby Parker
Length:
12
Meta Description 40
Meta description is too short (12 chars). Aim for 150–160 characters.

The meta description is the snippet shown in search results. Aim for 150–160 characters with a clear call to action.

Length:
12
Description:
Warby Parker
Page Speed 100

Faster pages rank better and convert more. Google uses Core Web Vitals as a ranking factor.

Heading Structure (H1) 100

One H1 per page helps search engines understand your page's main topic. Multiple H1s dilute your SEO signal.

robots.txt 100

robots.txt controls which pages search engines can crawl. Missing or misconfigured robots.txt can block indexing.

XML Sitemap 0
Create an XML sitemap and submit it to Google Search Console.

An XML sitemap helps search engines discover all your pages, especially new or deep content.

Sitemap url:
https://www.warbyparker.com/sitemap.xml
Status code:
403
Canonical URL 0
Add a canonical URL tag to prevent duplicate content issues.

Canonical tags prevent duplicate content issues by telling search engines which URL is the primary version.

Structured Data 0
Add structured data (JSON-LD) to help search engines understand your content and enable rich results.

Schema markup (JSON-LD) enables rich results in Google — stars, FAQs, breadcrumbs — increasing click-through rates.

Image Alt Tags 100

Alt text describes images to search engines and improves accessibility. It also ranks in image search.

Open Graph Tags 0
Add Open Graph tags (og:title, og:description, og:image) to improve how your page appears when shared on social media.

Open Graph tags control how your page appears when shared on social media (LinkedIn, Twitter, Facebook).

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