Per-check failure index

Missing Canonical URL

Without a canonical, duplicate URL variants split your ranking signals across copies of the same page.

Audited

80

Failing

10

Passing

70

What this check looks for

A canonical tag tells Google which URL is the primary version when the same content lives at multiple URLs (with/without trailing slash, with/without query params, http/https, www/non-www). Missing it means link equity gets fragmented across copies. Add `<link rel="canonical" href="...">` pointing to the preferred version on every page.

Failing (10)

sorted by overall audit score (worst first)

Passing (70)

sorted by overall audit score (best first)

Brand Overall score Audit

Surveymonkey.com

surveymonkey.com

100 View audit →

Loom.com

loom.com

99 View audit →

Wordpress.com

wordpress.com

99 View audit →

Wix.com

wix.com

99 View audit →

Casper.com

casper.com

99 View audit →

Asana.com

asana.com

98 View audit →

Brooklinen.com

brooklinen.com

98 View audit →

Hubspot.com

hubspot.com

98 View audit →

Outdoorresearch.com

outdoorresearch.com

98 View audit →

Ghost.org

ghost.org

97 View audit →

Drinkolipop.com

drinkolipop.com

96 View audit →

Deathwishcoffee.com

deathwishcoffee.com

96 View audit →

Airtable.com

airtable.com

95 View audit →

Figma.com

figma.com

95 View audit →

Mailchimp.com

mailchimp.com

95 View audit →

Mural.co

mural.co

94 View audit →

Twilio.com

twilio.com

94 View audit →

Gitlab.com

gitlab.com

94 View audit →

Datadoghq.com

datadoghq.com

94 View audit →

Magicspoon.com

magicspoon.com

94 View audit →

Shopify.com

shopify.com

94 View audit →

Cotopaxi.com

cotopaxi.com

93 View audit →

Typeform.com

typeform.com

92 View audit →

Rothys.com

rothys.com

92 View audit →

Outerknown.com

outerknown.com

92 View audit →

Mejuri.com

mejuri.com

91 View audit →

Intercom.com

intercom.com

91 View audit →

Outdoorvoices.com

outdoorvoices.com

91 View audit →

Hootsuite.com

hootsuite.com

91 View audit →

Cloudflare.com

cloudflare.com

91 View audit →

Sendgrid.com

sendgrid.com

91 View audit →

Zapier.com

zapier.com

90 View audit →

Salesforce.com

salesforce.com

90 View audit →

Vuoriclothing.com

vuoriclothing.com

90 View audit →

Freshworks.com

freshworks.com

90 View audit →

Monday.com

monday.com

90 View audit →

Slack.com

slack.com

89 View audit →

Squarespace.com

squarespace.com

89 View audit →

Clickup.com

clickup.com

89 View audit →

Thereformation.com

thereformation.com

88 View audit →

Notion.so

notion.so

87 View audit →

Awaytravel.com

awaytravel.com

87 View audit →

Docusign.com

docusign.com

87 View audit →

Onequince.com

onequince.com

86 View audit →

Everlane.com

everlane.com

86 View audit →

Dollarshaveclub.com

dollarshaveclub.com

86 View audit →

Publicgoods.com

publicgoods.com

84 View audit →

Ridge.com

ridge.com

84 View audit →

Vercel.com

vercel.com

84 View audit →

Calendly.com

calendly.com

83 View audit →

Thrivemarket.com

thrivemarket.com

82 View audit →

Linear.app

linear.app

82 View audit →

Allbirds.com

allbirds.com

81 View audit →

Pipedrive.com

pipedrive.com

81 View audit →

Zoom.us

zoom.us

81 View audit →

Nativecos.com

nativecos.com

81 View audit →

Activecampaign.com

activecampaign.com

81 View audit →

Webflow.com

webflow.com

81 View audit →

Patagonia.com

patagonia.com

80 View audit →

Chubbiesshorts.com

chubbiesshorts.com

80 View audit →

Klaviyo.com

klaviyo.com

80 View audit →

Stripe.com

stripe.com

80 View audit →

Miro.com

miro.com

79 View audit →

Dropbox.com

dropbox.com

77 View audit →

Glossier.com

glossier.com

76 View audit →

Liquiddeath.com

liquiddeath.com

75 View audit →

Netlify.com

netlify.com

75 View audit →

Bombas.com

bombas.com

71 View audit →

Box.com

box.com

71 View audit →

Github.com

github.com

69 View audit →

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