Ecommerce SEO Scoreboard
30 DTC stores, scored 0–100 on 12 SEO checks
Real audits of well-known DTC merchants — Everlane, Allbirds, Warby Parker, Glossier, Bombas, and more. Same 12-check engine that runs on your visitors' URLs. Sort the table to find stores in your category, then click any row for the full breakdown.
Stores
30
Mean
84.5
Median
86.0
Good (70+)
27
Fair / Poor
3 / 0
Click a column header to sort
30 auditsMost recent audit captured about 4 hours ago. Re-run any from its detail page.
How to read the scoreboard
Score (0–100): weighted average of 12 technical-SEO checks — title tag, meta description, page speed, mobile friendly, HTTPS, Open Graph, canonical, robots.txt, sitemap, structured data, heading structure, image alt tags. 70+ is good, 40–69 fair, below 40 poor.
Failed: count of the 12 checks the store didn't pass. Even high-scoring sites usually miss 1–3 — partial credit per check is what produces the score.
What to look for in DTC: Product schema, canonical tags on faceted category URLs, and image weight on the home and PDP hero. Those are the three places ecommerce SEO breaks most often, and they're checks #4, #7, and #11 on every row of this table.
Click any store to see the full audit, including the recommendation for each failed check.
Related
More ways to use the audit data — the SaaS scoreboard for the original 50-brand cohort, the ecommerce industry guide, and the per-check failure index pages.
- SaaS SEO Scoreboard 50 well-known SaaS sites scored on the same 12 checks.
- SEO audit tool for ecommerce stores Where DTC SEO actually breaks — Product schema, canonicals, page speed.
- Full audit gallery Every public audit across both cohorts.
- All tools Free audit, two-URL compare, scoreboards, per-check pages.
Browse failures by SEO check
12 indexable pages, one per check, listing which gallery brands fail vs pass. Useful when you're researching a specific issue.
Audit your own store
Free, no account, no credit card. 12 checks. Same engine that scored every store on this board.
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