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Allbirds.com SEO audit

Allbirds.com scores 81/100 — mostly clean, but a handful of fixable issues turned up across the 12 checks. The kinds of things that quietly cap rankings if left alone. The breakdown below shows exactly what passed and what didn't.

SEO Audit Report

https://allbirds.com

Completed 27 April 2026 at 04:18 UTC

81 / 100

Good SEO Health

9

Checks passed

3

Issues found

12

Total checks

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Priority Fixes

1

Heading Structure (H1)

Found 3 H1 tags. Use only one H1 per page.

One H1 per page helps search engines understand your page's main topic. Multiple H1s dilute your SEO signal.

Score: 50
2

Structured Data

Add structured data (JSON-LD) to help search engines understand your content and enable rich results.

Schema markup (JSON-LD) enables rich results in Google — stars, FAQs, breadcrumbs — increasing click-through rates.

Score: 0
3

Image Alt Tags

77 of 111 images are missing alt text. Add descriptive alt attributes.

Alt text describes images to search engines and improves accessibility. It also ranks in image search.

Score: 31

All Checks

HTTPS / SSL 100

HTTPS is a confirmed Google ranking signal and builds trust with visitors.

Mobile Friendly 100

Over 60% of searches happen on mobile. Google uses mobile-first indexing.

Title Tag 100

Your page title appears in search results and browser tabs. It should be 50–60 characters and include your primary keyword.

Meta Description 100

The meta description is the snippet shown in search results. Aim for 150–160 characters with a clear call to action.

Page Speed 100

Faster pages rank better and convert more. Google uses Core Web Vitals as a ranking factor.

Heading Structure (H1) 50
Found 3 H1 tags. Use only one H1 per page.

One H1 per page helps search engines understand your page's main topic. Multiple H1s dilute your SEO signal.

H1 count:
3
H1 texts:
The New Canvas Cruiser Collection, The New Canvas Cruiser Collection, Table of Contents
robots.txt 100

robots.txt controls which pages search engines can crawl. Missing or misconfigured robots.txt can block indexing.

XML Sitemap 100

An XML sitemap helps search engines discover all your pages, especially new or deep content.

Canonical URL 100

Canonical tags prevent duplicate content issues by telling search engines which URL is the primary version.

Structured Data 0
Add structured data (JSON-LD) to help search engines understand your content and enable rich results.

Schema markup (JSON-LD) enables rich results in Google — stars, FAQs, breadcrumbs — increasing click-through rates.

Image Alt Tags 31
77 of 111 images are missing alt text. Add descriptive alt attributes.

Alt text describes images to search engines and improves accessibility. It also ranks in image search.

Missing alt:
77
Total images:
111
Open Graph Tags 100

Open Graph tags control how your page appears when shared on social media (LinkedIn, Twitter, Facebook).

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