Per-check failure index

No H1 or Multiple H1s

One H1 per page — the H1 is your strongest on-page topic signal after the title tag.

Audited

80

Failing

31

Passing

49

What this check looks for

An H1 is the visible page heading. Most pages should have exactly one. Zero H1s leaves Google guessing what the page is about; multiple H1s split the signal. The fix is structural: pick the line that best summarizes the page, mark it as `<h1>`, and demote the others to h2/h3. Don't stuff keywords — the H1 should read like a sentence a human would write.

How-to-fix guide

How to Fix a Missing or Duplicate H1

Step-by-step fix with HowTo schema. ~5 min read.

Failing (31)

sorted by overall audit score (worst first)

Passing (49)

sorted by overall audit score (best first)

Brand Overall score Audit

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100 View audit →

Wix.com

wix.com

99 View audit →

Wordpress.com

wordpress.com

99 View audit →

Loom.com

loom.com

99 View audit →

Casper.com

casper.com

99 View audit →

Outdoorresearch.com

outdoorresearch.com

98 View audit →

Hubspot.com

hubspot.com

98 View audit →

Asana.com

asana.com

98 View audit →

Brooklinen.com

brooklinen.com

98 View audit →

Ghost.org

ghost.org

97 View audit →

Deathwishcoffee.com

deathwishcoffee.com

96 View audit →

Drinkolipop.com

drinkolipop.com

96 View audit →

Airtable.com

airtable.com

95 View audit →

Figma.com

figma.com

95 View audit →

Mural.co

mural.co

94 View audit →

Twilio.com

twilio.com

94 View audit →

Datadoghq.com

datadoghq.com

94 View audit →

Gitlab.com

gitlab.com

94 View audit →

Shopify.com

shopify.com

94 View audit →

Magicspoon.com

magicspoon.com

94 View audit →

Typeform.com

typeform.com

92 View audit →

Rothys.com

rothys.com

92 View audit →

Intercom.com

intercom.com

91 View audit →

Outdoorvoices.com

outdoorvoices.com

91 View audit →

Cloudflare.com

cloudflare.com

91 View audit →

Sendgrid.com

sendgrid.com

91 View audit →

Hootsuite.com

hootsuite.com

91 View audit →

Salesforce.com

salesforce.com

90 View audit →

Freshworks.com

freshworks.com

90 View audit →

Zapier.com

zapier.com

90 View audit →

Monday.com

monday.com

90 View audit →

Slack.com

slack.com

89 View audit →

Squarespace.com

squarespace.com

89 View audit →

Thereformation.com

thereformation.com

88 View audit →

Notion.so

notion.so

87 View audit →

Awaytravel.com

awaytravel.com

87 View audit →

Everlane.com

everlane.com

86 View audit →

Thrivemarket.com

thrivemarket.com

82 View audit →

Linear.app

linear.app

82 View audit →

Activecampaign.com

activecampaign.com

81 View audit →

Pipedrive.com

pipedrive.com

81 View audit →

Zoom.us

zoom.us

81 View audit →

Klaviyo.com

klaviyo.com

80 View audit →

Dropbox.com

dropbox.com

77 View audit →

Netlify.com

netlify.com

75 View audit →

Box.com

box.com

71 View audit →

Trello.com

trello.com

69 View audit →

Warbyparker.com

warbyparker.com

56 View audit →

Canva.com

canva.com

53 View audit →

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