Per-check failure index

Missing Image Alt Tags

Alt text is required for accessibility (screen readers) and how images get found in Google Image Search.

Audited

80

Failing

54

Passing

26

What this check looks for

The alt attribute describes what an image shows. Screen readers read it out loud for users who can't see. Google reads it to understand the image and rank it in image search. Skip it and you lose both. The bar is low: write what's in the image in plain language. Skip decorative icons (alt="" is fine for those), describe meaningful images, and don't keyword-stuff.

How-to-fix guide

How to Fix Missing Image Alt Tags

Step-by-step fix with HowTo schema. ~5 min read.

Failing (54)

sorted by overall audit score (worst first)

Brand Overall score Audit

Mvmt.com

mvmt.com

57 View audit →

Harrys.com

harrys.com

66 View audit →

Github.com

github.com

69 View audit →

Trello.com

trello.com

69 View audit →

Bombas.com

bombas.com

71 View audit →

Box.com

box.com

71 View audit →

Atlassian.com

atlassian.com

73 View audit →

Liquiddeath.com

liquiddeath.com

75 View audit →

Glossier.com

glossier.com

76 View audit →

Dropbox.com

dropbox.com

77 View audit →

Miro.com

miro.com

79 View audit →

Patagonia.com

patagonia.com

80 View audit →

Chubbiesshorts.com

chubbiesshorts.com

80 View audit →

Klaviyo.com

klaviyo.com

80 View audit →

Stripe.com

stripe.com

80 View audit →

Activecampaign.com

activecampaign.com

81 View audit →

Zoom.us

zoom.us

81 View audit →

Nativecos.com

nativecos.com

81 View audit →

Webflow.com

webflow.com

81 View audit →

Pipedrive.com

pipedrive.com

81 View audit →

Allbirds.com

allbirds.com

81 View audit →

Linear.app

linear.app

82 View audit →

Ridge.com

ridge.com

84 View audit →

Publicgoods.com

publicgoods.com

84 View audit →

Vercel.com

vercel.com

84 View audit →

Everlane.com

everlane.com

86 View audit →

Dollarshaveclub.com

dollarshaveclub.com

86 View audit →

Onequince.com

onequince.com

86 View audit →

Notion.so

notion.so

87 View audit →

Docusign.com

docusign.com

87 View audit →

Awaytravel.com

awaytravel.com

87 View audit →

Thereformation.com

thereformation.com

88 View audit →

Slack.com

slack.com

89 View audit →

Squarespace.com

squarespace.com

89 View audit →

Salesforce.com

salesforce.com

90 View audit →

Freshworks.com

freshworks.com

90 View audit →

Monday.com

monday.com

90 View audit →

Vuoriclothing.com

vuoriclothing.com

90 View audit →

Outdoorvoices.com

outdoorvoices.com

91 View audit →

Mejuri.com

mejuri.com

91 View audit →

Rothys.com

rothys.com

92 View audit →

Typeform.com

typeform.com

92 View audit →

Cotopaxi.com

cotopaxi.com

93 View audit →

Shopify.com

shopify.com

94 View audit →

Magicspoon.com

magicspoon.com

94 View audit →

Mural.co

mural.co

94 View audit →

Twilio.com

twilio.com

94 View audit →

Figma.com

figma.com

95 View audit →

Ghost.org

ghost.org

97 View audit →

Hubspot.com

hubspot.com

98 View audit →

Outdoorresearch.com

outdoorresearch.com

98 View audit →

Brooklinen.com

brooklinen.com

98 View audit →

Asana.com

asana.com

98 View audit →

Loom.com

loom.com

99 View audit →

Passing (26)

sorted by overall audit score (best first)

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