AuditWidget vs Moz (Free Tools)
Domain Authority scores and backlink research
Updated April 2026
Bottom line
Moz is primarily a backlink and authority measurement tool. AuditWidget is a lead generation tool. They don't really compete. If you need DA scores and backlink research, you want Moz (or Ahrefs, which most agencies consider more accurate). If you want to put an audit form on your website and capture client leads, AuditWidget does something Moz doesn't offer at any price.
Feature comparison
| Feature | AuditWidget | Moz (Free Tools) |
|---|---|---|
| Free plan | Yes 5 audits/mo | Yes 10 queries/month on Link Explorer; MozBar browser extension |
| Embeddable widget (free) | Yes | No |
| Lead capture | Yes Paid plans | No |
| White-label reports | Yes Paid plans | No |
| Audit depth | 1 page | Limited on free |
| No visitor login required | Yes | No |
| Keyword data | No | Yes |
| Backlink data | No | Yes |
| Pricing | Free / $49 / $79 per mo | Free (10 queries/mo); Standard $99/mo; Medium $179/mo; Large $299/mo |
Where AuditWidget wins
- ✓ AuditWidget embeds on your site for lead capture. Moz has no embed option.
- ✓ AuditWidget's free tier gives unlimited audits. Moz's free tier caps at 10 queries/month.
- ✓ Visitors can audit their own site on your website. Moz requires a Moz account to use.
Where Moz (Free Tools) wins
- ✓ Domain Authority scores — DA is the industry-standard backlink quality metric and Moz owns it.
- ✓ Backlink research is much deeper than AuditWidget's single-page audit.
- ✓ MozBar shows DA/PA on every page you visit — useful daily research habit.
Questions people ask
Is Moz Domain Authority a Google ranking factor?
No. Domain Authority is Moz's own metric — a third-party estimate of how well a site might rank. Google doesn't use DA in its algorithm. It's a useful proxy for backlink quality, but don't conflate it with actual Google signals.
Does Moz have an embeddable audit widget?
No. Moz is a research platform for SEOs. There's no widget visitors can use on your agency website. AuditWidget is specifically built for that use case.
Which has a better free plan: Moz or AuditWidget?
AuditWidget. Moz's free tier caps at 10 queries per month on Link Explorer — effectively unusable for regular work. AuditWidget's free plan lets you run audits without a monthly cap.
Compare AuditWidget with other tools