Is AuditWidget free?
Yes. The Free plan includes 5 audits per month, 1 embeddable widget, email lead capture, and shareable reports — no credit card required. Paid plans ($49/mo Pro, $79/mo Agency) unlock unlimited audits, more widgets, white-label reports, and CSV lead export.
What the Free plan actually includes
The Free plan is usable, not a trial. You get 5 audits per month, one embeddable widget you can drop on your site, lead-capture email gating, and a shareable report URL for every audit. No trial countdown, no payment method on file, no "upgrade to continue" walls.
- 5 audits/month (resets the first of each month)
- 1 embeddable widget with a script tag
- Email capture on every audit — leads land in your dashboard
- Shareable public report URL for every audit
- All 12 SEO checks — same depth as paid plans
When you'd actually need a paid plan
The Free plan covers a small site, a side project, or an agency that wants to test the widget before committing. If any of these are true, you probably need Pro or Agency:
- You run more than 5 audits per month. Pro ($49/mo) unlocks unlimited audits.
- You want the report to carry your brand. White-label reports are Pro and Agency only.
- You need CSV export for your CRM. Free plan keeps leads in the dashboard; CSV export starts at Pro.
- You run multiple client sites. Pro gets you 3 widgets; Agency ($79/mo) is unlimited.
What "free" isn't
A few things we don't do on the Free plan that some competitor tools do:
- We don't email your leads marketing. They came in through your widget, not ours.
- We don't add backlinks or "Powered by AuditWidget" promos on the embedded widget itself. The widget is visually neutral.
- We don't cap how often your visitors can run audits on your embed. The 5/month limit is against your dashboard, not your site's traffic.
How the pricing tiers compare
Quick decision table:
| Feature | Free | Pro $49 | Agency $79 |
|---|---|---|---|
| Audits / month | 5 | Unlimited | Unlimited |
| Widgets | 1 | 3 | Unlimited |
| White-label | — | ✓ | ✓ |
| CSV export | — | ✓ | ✓ |
| Priority support | — | — | ✓ |
Full breakdown is on the pricing page. If you're deciding between Free and Pro, start on Free — the widget, embed code, and lead capture are identical. You'll know within a week whether you're hitting the audit cap.
Related FAQs
These answers also appear as a quick FAQ on the AuditWidget landing page. For the full list, see the FAQ hub.