Can the reports use my agency branding?

Yes, on Pro ($49/mo) and Agency ($79/mo) plans. White-label mode puts your logo, colors, and agency name on every audit report. Clients see a polished report that looks like it came from you — not from AuditWidget.

What white-label actually covers

White-label mode affects the parts of AuditWidget that clients and prospects see. On Pro and Agency plans, you control:

  • Logo on the report. Upload a PNG or SVG; we render it at the top of every audit report.
  • Agency name. "Audit prepared by [Your Agency]" instead of AuditWidget.
  • Primary color. Match your brand color — applied to CTAs, headers, and the score gauge.
  • Shareable report URL appearance. The report page itself uses your branding, so when a prospect forwards the URL internally, it looks like it came from your agency.
  • PDF export branding. Download-as-PDF inherits the same logo, colors, and agency name.

What it does not cover

Worth being specific — white-label isn't the same as full reselling:

  • The domain is still auditwidget.app. The shareable report URL lives on our domain; custom domain (CNAME) support is on the roadmap, not in Pro/Agency yet.
  • The embedded widget itself is visually neutral. It does not show "AuditWidget" branding on your site, but it also doesn't show your logo in the widget — only on the full report after email capture.
  • Agency login portal branding. The dashboard your team uses is AuditWidget-branded. This is an internal tool, not a client-facing surface.

How to turn it on

  1. Upgrade to Pro ($49/mo) or Agency ($79/mo) from the pricing page.
  2. Open Settings → Branding in your dashboard.
  3. Upload a logo (SVG preferred; PNG works too), set your agency name, and pick a hex color.
  4. Save. Branding applies to all future report views — and retroactively to existing reports on the same account.

When this matters for an agency sales motion

The audit report is often the first deliverable a prospect sees from you. Running a bare-logo third-party report makes the audit look generic — like any tool could have produced it. A white-labeled report lets you:

  • Send the report URL as an agency deliverable without asterisks.
  • Drop the PDF into a proposal deck and it matches your slide branding.
  • Use the report as a lead magnet on cold outreach — the agency name is the first thing the prospect sees.

Pro vs Agency branding differences

Branding coverage is the same on both paid plans. The difference is scale:

  • Pro ($49/mo): 3 widgets — enough for an agency running one or two client sites plus their own.
  • Agency ($79/mo): unlimited widgets, priority support. Picked by agencies running audits across many client sites simultaneously.

If you want to see white-label in action before upgrading, sign up on the free plan, run a couple of audits, and upgrade to Pro for a month — the branding settings unlock immediately and apply to every report on the account. The SEO for agencies guide covers how most of our agency customers plug white-labeled reports into their sales process.

Related FAQs

These answers also appear as a quick FAQ on the AuditWidget landing page. For the full list, see the FAQ hub.

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