Local SEO Scoreboard
25 local SMB sites, scored 0–100 on 12 SEO checks
Real audits of home-services contractors, dental practices, law firms, and real-estate brokerages — across Austin, Denver, Phoenix, Chicago, and the national brands. Same 12-check engine that runs on your visitors' URLs. Filter by vertical or city, then click any row for the full audit.
Sites
25
Mean
70.0
Median
83
Good (70+)
16
Fair / Poor
5 / 4
Click a column header to sort
25 auditsMost recent audit captured about 23 hours ago. Re-run any from its detail page.
How to read the scoreboard
Score (0–100): weighted average of 12 technical-SEO checks — title tag, meta description, page speed, mobile friendly, HTTPS, Open Graph, canonical, robots.txt, sitemap, structured data, heading structure, image alt tags. 70+ is good, 40–69 fair, below 40 poor.
Failed: count of the 12 checks the site didn't pass. The on-page audit is one half of the local-SEO picture — schema, mobile speed, and meta tags. The other half (Google Business Profile, citations, review velocity) sits outside what an HTML audit can see.
What to look for in local SMB sites: LocalBusiness schema, mobile page speed on the home and service-page hero, and city-specific title tags. Those three are where local-SEO-on-page work pays off, and they map to checks #4, #6, and #10 on every row.
Click any site to see the full audit, including the recommendation for each failed check.
Related
Other ways to use the audit data — the SaaS and ecommerce scoreboards for those cohorts, and the four local industry guides this scoreboard backs.
- SaaS SEO Scoreboard 50 well-known SaaS sites scored on the same 12 checks.
- Ecommerce SEO Scoreboard 30 DTC merchants — Everlane, Allbirds, Glossier — scored on the same 12 checks.
- SEO audit tool for home services Where HVAC, plumbing, and electrical SEO actually breaks.
- SEO audit tool for dentists Hyperlocal, review-driven, four-or-five-page sites.
- SEO audit tool for law firms Local pack, practice-area pages, trust signals.
- SEO audit tool for real estate Where agents and brokerages can win against Zillow.
- Full audit gallery Every public audit across all cohorts.
- All tools Free audit, two-URL compare, scoreboards, per-check pages.
Browse failures by SEO check
12 indexable pages, one per check, listing which gallery brands fail vs pass. Useful when you're researching a specific issue.
Audit your own site
Free, no account, no credit card. 12 checks. Same engine that scored every site on this board.
Run a free audit